Since 2006 · 13 people · 40°50′N 14°15′E — from Naples, across Europe
→ Since 2006 · led by José Compagnone, digital anthropologist

Web agency in Naples.
Starting from who's looking for you.

Websites, e-commerce, campaigns and social media. Before designing anything we find out who is looking for you, with which words and which doubts: so your site and your campaigns speak your customers' language.

goodea is a web agency in Naples, active since 2006: 13 people designing websites, e-commerce, campaigns and social media, starting from audience analysis. Rooted on Via Toledo, working across Europe.

Tell us about your project → Discover the services
Since 2006 · Websites, e-commerce, campaigns and social media · IPZS licensee — 4,000 legal advertising clients a year · 2 million pieces printed and mailed every year · goodea RADAR — 15M+ conversations analysed every quarter · 13 people · Via Toledo 156, Naples · Since 2006 · Websites, e-commerce, campaigns and social media · IPZS licensee — 4,000 legal advertising clients a year · 2 million pieces printed and mailed every year · goodea RADAR — 15M+ conversations analysed every quarter · 13 people · Via Toledo 156, Naples · 
01 — What we do

Three crafts.
One method.

01 · WEBSITES

Websites and e-commerce

Designed around your customers' words and questions: fast, findable on Google and readable by AI.

Websites →
02 · CAMPAIGNS

Google and Meta campaigns

Budget where your audience really is, measured on real revenue rather than the ROAS the platform reports.

Campaigns →
03 · SOCIAL

Social media

Editorial line, formats and publishing built on what your audience actually talks about.

Social →

The method is the same for all three: before designing, we analyse the audience with RADAR, our AI-based market intelligence. All services →

02 — By the numbers

Twenty years of practice.
The digital we sell, we use every day.

goodea is not a studio: it is a company with three divisions. The digital team — the one working for you — also runs, every day, a legal advertising licensee and a printing and mailing operation. The tools we recommend to you, we use on ourselves first.

20 Years of experience
+200 Clients served by the digital team
4,000 Clients a year — IPZS legal advertising licensee
2 mln Pieces printed and mailed every year
José Compagnone, founder of goodea
Who leads goodea

José Compagnone.
Digital anthropologist.

For twenty years he has studied how people use digital — and for twenty years he has applied it to clients' projects. That is why at goodea everything starts from the audience.

  • Lecturer in Web Design and New Media at Federico II, courses at LUISS and IPE
  • Co-author of the eGLU 2.1 usability protocol for the Presidency of the Council of Ministers
  • Author of Symbiotic UX and Customer Mindset
The team →
03 — Selection

Work done
at its finest.

A selection of our most recent projects. Every project stems from a Digital Plan developed together with the client.

E-COMMERCE · LUXURY

E. Marinella

The historic Neapolitan tie house, online. Digital identity for a world-renowned artisan excellence.
CORPORATE · MOTORSPORT

Megaride

An engineering firm specialising in driving simulators for motorsport. Complex technology made accessible.
EDITORIAL · CULTURE

Luciano De Crescenzo

Official website dedicated to the works of one of Italy's greatest twentieth-century intellectuals.
All clients →
Product

RADAR.
Listen to the market.

goodea's proprietary market intelligence system: it analyses millions of online conversations and turns them into precise strategies. Four scientific indicators, hook library, CRO audit. Report delivered in 7–10 days.

Discover RADAR →
RESONANCE INDEX™

How emotionally your message resonates within your market's conversations.

EMOTIONAL FRICTION SCORE™

Where the customer experience breaks down — the negative sentiment that blocks conversions.

PROMISE-REALITY GAP™

The distance between what the brand promises and what customers actually say.

TRUST VOLATILITY RATIO™

How fragile trust in your brand is — and how quickly it can collapse.

Next step

A 30-minute call.
No strings attached.

Book the call →